SYSTEM PAVERS

System Pavers has been helping customers with hardscape solutions since 1992, and I arrived to help build and grow the innovative brand even further.

ABOUT

System pavers is a leader in outdoor living solutions, with a focus on interlocking paving stones to craft beautiful spaces for homeowners.

considering the previous branding and equity built into the System Pavers brand, our brief was to clean up and define the System Pavers brand to leverage for use in print, digital, and other channels.

GOALS

  • Unify and define the visual system of the company in marketing and internal materials.

  • Shift the focus of marketing materials towards building the value of the brand and less on discounts/sales.

  • Build in more lifestyle photography to humanize the brand, including more employee and consultant photos for greater trust.

PREVIOUS BRANDING

A promotional flyer for a year-end blowout sale on outdoor living products with discounts on paver projects, grill, lighting, fire pits, and landscape upgrades, including images of paver stones, a grill setup, a garden fire pit, and patio furniture.
Promotional flyer celebrating the 25th anniversary sale of System Pavers, highlighting interest-free financing for 25 months, with images of outdoor patios, landscaping, and outdoor furniture. Offers free consultation and contact information included.

Many Marketing Materials focused on sales vs the value of the company.

many graphics used colors and fonts outside a brand structure.

The previous Website didn’t provide customers enough modern UX/UI elements and information about the company, limiting conversion rates and lead quality.

A backyard before and after landscaping, showing a paved area with straw in the 'before' section and a finished, landscaped backyard with patio furniture, green grass, and bushes in the 'after' section, promoting a spring outdoor sales event

RESEARCH

A man wearing a white hat and shirt using a spirit level to measure a stone surface, close-up shot.
View of a rocky cave opening overlooking a river, with lush green mountains in the background under a clear blue sky.
A middle-aged man with a beard wearing a black cap, black jacket, and a dark scarf, standing against a plain wall.
Charcuterie board with grapes, cheese, crackers, and spreads on a marble table. Two glasses of wine, one white and one red, are being poured. Background with blurred lights and wooden shelves.
A woman working in an art or craft studio, standing at a wooden worktable near a window, with art supplies and artwork on the walls.
Outdoor dining area with a long wooden table set with white plates, candles, and greenery centerpiece; benches with white fur throws; brick fireplace with a fire; string lights overhead; surrounded by bushes and trees.

PHOTO STYLING

  • A woman in scrubs and a face mask showing property papers to a couple in a kitchen.
  • Three people walking and standing outdoors in a well-landscaped backyard garden, with trees, plants, and a curved stone pathway.
  • Outdoor kitchen with built-in grill and storage cabinets, surrounded by trees and a fenced backyard.
  • Backyard patio with string lights, a dining table with chairs, a cushioned outdoor sofa, a tall patio heater, and a wooden fence.
  • Backyard patio with a covered seating area, outdoor furniture, and a swimming pool.
  • Outdoor backyard with a stone countertop barbecue area, potted plants, and trees in the background.

“Lived In”

“Authentic”

“Bringing People Together”

Print MATERIALS

Business cards for System Pavers, featuring the company logo, tagline, and contact information of Adam Smith, Construction Manager, on a gray background.
A promotional flyer for outdoor living spaces featuring a modern backyard patio with a sectional sofa, fire pit, and garden plants.
Three promotional door hangers on a wooden surface, advertising landscaping services and a special offer of $20 off.

BRAND DISPLAYS

A pickup truck with advertising for System Pavers on its side, parked on a road with a background of green trees and a cloudy sky, and a blurry person walking past in the foreground.
Indoor patio with chairs, potted plants, and a mural of an outdoor scene with trees and pathway.
A promotional outdoor display for System Pavers showing a house with a landscaped yard, driveway, and garden, along with brochures and signs advertising warranties and guarantees.
An outdoor patio with a tile floor, a round dining table with six chairs, a built-in stone fireplace, a pizza oven, and a wood rack, surrounded by lush green trees.

DIGITAL

Social media profile page for 'systempavers' showing links to various outdoor living and remodeling topics, with images of people enjoying outdoor activities, celebrating, and engaging in outdoor cooking or gatherings, alongside article previews about outdoor weather tips.
Screenshots of a website offering outdoor home improvement services, showing a map of the United States with highlighted states, photos of patio furniture and outdoor spaces, and a woman sitting with a man in a backyard.

SALES MATERIALS

A tablet in a black keyboard case displaying a website for outdoor living products, with three illustrated steps titled Consultation, Design, and Transform. Next to the tablet is a large gray vase with dried sticks inside, on a white background.
Close-up of two name badges with black and white backgrounds, displaying the logo for System Pavers, a QR code on the left badge, and a person’s name and contact information on the right badge. The badges are attached to lanyards with metal hooks, one red and one dark blue, against a gray background.
Open brochure and pamphlets for a construction or real estate company, with images of homes and contact information displayed.
Collection of promotional flyers for summer staycation savings, featuring outdoor pool and patio scenes, and images of houses and gardens.
A collection of digital advertisements and social media posts promoting outdoor heating products, fire pits, patio furniture, and discounts from System Pavers, with images of outdoor living spaces, heaters, fire pits, and promotional codes.
Brochure promoting outdoor remodeling services featuring a patio with outdoor furniture, potted plants, and a scenic neighborhood view, with text highlighting design options and customer testimonials.
Advertisement for free demolition and removal of existing surfaces with a focus on outdoor living spaces featuring a deck with seating and fire pit, emphasizing expertise, warranties, and customer satisfaction.
Screenshots of website pages featuring outdoor living spaces, company maps, and services for outdoor demolition and installation, displayed on a MacBook Air.
A mobile phone screen displays an Instagram post by System Pavers with the caption 'Tuesday Tips' and '356 Likes,' featuring an image of a backyard fire pit with the caption 'Climate Control.' To the right are various colorful images of outdoor livin
A postcard and flyer promoting outdoor living and landscaping services. The postcard features an outdoor patio with a sectional sofa, a fire pit, and surrounding plants. The flyer highlights the company's experience since 1992, with guaranteed satisf
People gathered around a white kitchen island, discussing documents and data sheets. The room has white cabinetry and a metallic pendant light hanging from the ceiling.
Modern multi-story building with large glass windows, stone accents, and a landscaped front with plants and stone border, under an overcast sky.
People shopping for products using digital devices in a store with brick walls and shelves.
A screenshot of a review with highlighted text. The review gives a five-star rating and a positive written testimonial about a service or product, mentioning visual marketing materials.
A screenshot of a webpage with the heading 'Why System Pavers?' and highlighted text discussing impressions from home show visits, craftsmanship, reputation, website, marketing materials, investment in the company, and guarantees.

All assets and data are property of System Pavers LLC and System Pavers Marketing. Please reach out for further info.

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