RE-BRAND / CASE STUDY

RENSUNN ORGANIC BATH AND BODY WORKS

Three soap bars wrapped with branded paper, placed on a minimalist light green background. The soap bars are pink, yellow, and green, each with a corresponding product label indicating lavender, orange, and eucalyptus mint scent respectively.

RenSunn, swedish for “Clean” is a bath and Body works brand aimed to offer more organic and cleaner alternatives to other soap brands which may contain chemicals and unnatural ingredients.

Flat lay of eco-friendly bath and body products with green and white packaging, a leaf, and a letter on a wooden surface.
Green background with white logo of a face in profile and the text 'RenSunn organic bath & body works' underneath.
Aerial view of a lakeside village with red houses and boats, surrounded by colorful autumn trees and a forest in the background.
A seamless pattern featuring stylized flowers, leaves, and circles in shades of orange, navy blue, and light blue on a beige background.

Based on classic Scandavian illustrations and artstyle, I wanted to ensure the brand identity connected with it’s swedish origins while maintaining a fresh and organic feel.

Logo for RenSunn organic bath and body works, featuring a stylized face profile within a leaf, surrounded by abstract natural illustrations in green, beige, and black on a pale green background.
Multiple green boxes with the brand name 'Rensun' and a leaf logo, arranged in a pattern. The text on the boxes includes contact details and a description as organic bath and body works.
A visual display of various font styles and sizes for the brand RenSunn, focusing on organic bath and body works, with the word Domine highlighted.
This image features a stylized logo of a human face profile formed by a green leaf. There is a cluster of small beige dots in the upper left corner, and below are four color swatches with hex codes: light gray (#d2dfcb), light green (#9cc463), medium green (#668f5e), and dark green (#597d52).
Person holding a reusable tote bag with a logo and text, standing outdoors against a wall covered with autumn leaves.
A person wearing a light green T-shirt with the brand name 'RenSunn' and the slogan 'organice bath & body works' printed on it. The person is outdoors, wearing a black and gray jacket over the T-shirt.
Aerial view of a lakeside community with houses, trees, and a large body of water reflecting the sky, surrounded by forested areas and rolling hills in the background.
Colorful folk art pattern featuring animals like bear, fox, deer, rabbit, bird, and wolf, along with trees, hearts, flowers, and house shapes in blue, orange, and black on a white background.
A small glass dropper bottle with a green cap and white label featuring green leaf graphics, standing next to a matching box labeled "Eucalyptus Mint" and indicating a 30 mL volume, against a light green background.

The elements such as the leaves illustrations are used throughout the packaging to help demonstrate the organic nature of renSunn’s diverse product offerings.

Pieces used to help expand the brand further such as bags and Tshirts took on a simpler approach to help keep the products feeling more distinct.

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