RE-BRAND / CASE STUDY

AFTER HOURS NIGHT CLUB

A young woman with long hair wearing a black crop top and khaki cargo shorts stands in a nightclub with neon lighting, holding a glass of red wine. Neon signs are visible in the background.
Logo of After Hours Nightclub featuring a stylized owl with prominent eyes and a sharp appearance.

Part Mystery, Part Counter-Culture; After Hours Night Club aims to create an exclusive place for younger adults to celebrate “the night life.”

An owl perched on a tree branch against a nighttime sky with the full moon and clouds.
Dimly lit staircase with neon lights, leading to a sign for Palomino Ultra Lounge, with green and red lighting on the walls.
Close-up of a green velvet drape with a hanging numbered tag featuring a stylized logo of a cat's face and the text 'After Hours Nightclub' on a purple ribbon.
Nightclub logo featuring an owl with piercing green eyes and stylized white feathers, with the words "After Hours Nightclub" beneath it, set against a purple blurred background.
Preview of a digital font style guide, showcasing the 'Birch Std' font, alphabet and numerals, with color palette including green, purple, navy blue, and beige.
Neon sign with purple and green text that says 'FEAR' and 'FUD' on a dark background.
A dimly lit dance club or event space with red and blue laser lights, fog, and an empty dance floor.
Three cocktail drink menus on a wooden table inside a bar or nightclub, with the middle menu featuring a purple cover and a logo of an owl with glasses, and the other menus displaying drink options and prices.
A dark blue table surface with three menus and a drink menu. The menus feature a purple, green, and white color scheme with the logo of a stylized owl and the text 'After Hours Nightclub.' One menu is opened displaying wine options, another shows a drink menu, and the third has a food menu with various dishes and prices.
Nighttime city street scene with illuminated billboards, including one advertising DJ Sonic Live on September 5, 2023, with vibrant colors and streetlights.
Business cards of After Hours Nightclub with a purple logo and QR code, floating against a green background.
Neon sign of a devilish face with horns and a heart-shaped nose on a dark brick wall, advertising after-hours club.
A close-up of a purple polo shirt with the logo of the After Hours Nightclub, featuring a white circle with a silhouette of a liquor glass and green and purple accents, folded on a green background.

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